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Search engine optimization (SEO)

How To Find Out When You’re Paying Too Much For SEO


In order for a particular website to rank at a respectable position in search engine results, proper search engine optimization is required. Many of those who are into online business, or are looking to make money online through blogging, affiliate marketing and other mediums opt for SEO services.

With so many benefits that SEO provides (good ranking, more customers, better revenue etc.), you may already being talking an SEO service from a particular company or a freelance provider. However, what you may actually not know is that you may be paying too much for the service, and it may actually be causing a toll on your finances.

So how do you find out that you’re paying too much for SEO? Here are some of the things you should check, which have the potential to decrease your cost and allow for better money management;

1.  Check the link building report

One of the services SEO providers offer clients is a link building report at the end of the month. You should check that thoroughly and give a look on the actual sites that have been mentioned in the report.

There have been few cases where the websites which were mentioned in the link building list didn’t contain any links at all. If this is your case, pay the provider the amount based on the number of links build by taking out an average from the total cost of the service.

2.  Check the traffic

Most of those who take SEO services have one intention; to increase the traffic on their respective blogs and websites. So if you’re one of those who took a service of search engine optimization for the purpose, it’s time for you to find out whether it’s really working or otherwise.

During the middle of the service or at the end, check the traffic at the blog of website. If there’s not even a 10 percent increase in the traffic and it’s more or less the same as it previously was, chances are your SEO provider is ripping you off. It you were paying out of a high yield bank account for investing in SEO, it’s time for you to look elsewhere.

3.  Ask for listed sites and check their metrics

SEO services include building links on other websites. However, you need to check the sites the SEO provider is building your links upon. If it’s being done on crappy sites or domains that are unrelated to your niche, it will result in more harm than good.

Even if the sites are related to your niche, you should check their pagerank. Your SEO provider may be building links on websites that are pr1, pr2 and even pr0 (clients may not know what PageRank really is) and charging you the amount that’s taken to build links on reputable websites that are pr 4, 5, 6 and above. You should also do some research and learn about metrics like Domain Authority, Alexa Ranking, and MozRank. These metrics give you an even more in-depth look at site quality, PR is not the only number that should be taken into account.

Lack of knowledge is often the reason for individuals and companies to pay too much when taking SEO services, sometimes companies only need forms of SEO providerlike reputation management or PR. Companines like Reputation.com specialize in online-rep which may supplant forms of SEO in the future. Cofounder Michael Fertik has extensive SEO experience and has the knowledge to help companies. Basic SEO can also be learned by reading websites and blogs that give out SEO provider, social media and internet marketing tips.

About the author


Vikram is a Digital Media Strategy Consultant who helps small business owners grow their
business. He is passionate about blogging, digital marketing, and emerging technologies.

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