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Facebook and Instagram Are Rolling out Time Tracking Tools

As Instagram’s CEO Kevin Systrom announced in May of this year, the platform is now introducing a time tracking tool to become part of the “Time Well spent” movement founded in 2013 by ex-Googlers. Facebook should also join.

Time management for positive user experiences

Lately, Facebook and Instagram announced in a blog post that users on the platforms now have time management tools available. More specifically, it is an activity dashboard, a daily reminder, and a push message restriction feature. The tools are said to have been developed in collaboration with leading mental health professionals and organizations, academics, research, and community. Thus, the Group is the offensive to a healthier use of networks.


The functions must first be activated by the user in the respective app. In addition, you will find the button “Your activity” (Instagram) or “Your time on Facebook” in the settings.

  • Dashboard (Week Graph): The top section shows a weekly graph that graphs the daily average time spent in the app. By tapping on a bar, the user can see how much time he spent exactly on the platform that day.
  • Reminder: Below the dashboard is the reminder tool that allows users to set a timer to limit the amount of time spent on the platform every day. At the end of the timer, a pop-up will appear informing the user that he has reached the time.
  • Notification settings: In this area, the push messages can be switched off. Then no new notifications will appear on the display of the device.

Also read: How to avoid wasting time on Facebook

The users have to become active themselves

The contents and functions of the news feeds and push messages, which are tailored to the individual interests of users, have a high addictive factor and thus provide fertile ground for an unhealthy use of apps and digital media. The well thought-out design of the apps has already led in the past to persistent criticism and the resulting founding of the “Time Well spent” movement. This should help users to use digital media to a healthy extent. The fact that the Facebook group is now engaging in this debate is certainly also to be classified as part of a large PR campaign in the context of persistent criticism of the network. Here it is up to the user to proactively change something in his media usage. Because the success of the apps also depends on the deliberately chosen design, This is due to the downsizing of new content, such as mechanisms for constantly new incentives for its users. And that will hardly change in the future.

About the author


Vikram is a Digital Media Strategy Consultant who helps small business owners grow their
business. He is passionate about blogging, digital marketing, and emerging technologies.

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